The redesign of Cadoo was driven by a commitment to simplicity and impact. Launched in 2018 and supported by $1.5 million in seed funding, Cadoo challenges users to meet their fitness goals with a unique twist—staking money on their success. The redesign aimed to refine the app’s usability and enhance clarity, making every user interaction intuitive and rewarding.

My focus was on seamlessly integrating Cadoo with major health trackers like Strava, Fitbit, and Apple Health, positioning it not just as a standalone app but as a vital part of the broader fitness ecosystem. This approach has significantly grown Cadoo’s community and boosted user engagement, demonstrating the transformative power of thoughtful UI/UX design.