The client’s goal was to create an app interface that would effectively engage educators and professionals, positioning ChatPDF: AI Chat & PDF Summary as an indispensable tool in their daily tasks. Key aims included enhancing user experience, increasing app downloads, and boosting user retention.

My approach involved designing a UI/UX that communicated clarity, efficiency, and innovation. I developed a design strategy focused on creating an intuitive and memorable user interface that would distinguish ChatPDF AI from other educational tools in the market. Concurrently, I implemented targeted App Store Optimization strategies to improve visibility and attract the right audience, ensuring the app’s features were clearly communicated and easily discoverable.